long's bakery shooting

Stop Sharing Death for Social Media Likes

Stop Sharing Death for Social Media Likes

Jasmine Moore was the fatal victim of a shooting outside of Long’s Bakery.

The murder of a young mother outside of the iconic Long’s Bakery was shared hundreds of times on Facebook, and that’s a big problem.

Jasmine Moore of Indianapolis lost her life early Sunday morning, when she was gunned down in a firefight involving multiple weapons outside of the famous Long’s Bakery. The shooting happened right after closing-time in a popular area for nightlife in the city, and multiple witnesses crowded the scene as an injured Moore fought for her life. Moore was rushed to IU Methodist hospital where she later was pronounced dead. The tragedy however, didn’t end there.

In the direct aftermath of the shooting, a bystander filmed law enforcement performing CPR on a critically injured Moore. The filmmaker captured the scene while hysterically commenting on the condition of the victim. Just a few hours after the shooting, the incident was uploaded to the social media site Facebook, where it was shared over 400 times and unknowingly plastered on the timelines of thousands of users.


Long's Bakery Shooting

Long's Bakery Shooting

The audacity and complete lack of respect for the victim and her family is outrageous.

The Social Media Era is Desensitizing Us To The Murder of Black People

We live in a day and age where people share everything on social media — their most inner thoughts, intimate moments with children and family, their own bodies — there really seems to be no limit to what can be uploaded for the world to see. One thing I don’t think too many people are willing to readily accept are seeing the last moments of someone’s life slip away on camera. The era we live in already subjects us much too often to this form of torture. From Alton Sterling, to Terence Crutcher, and more recently Philando Castile — too often recently these murders have been replayed like Sporntscenter highlights and broadcasted to the point you have to consciously try NOT to see these new-age snuff films.

A friend of mine who knew Jasmine Moore growing up informed me that he learned of her death via facebook, showing the importance this form of media has in relaying information about friends and acquaintances that normally would not circulate so quickly. Now imagine a family member of Moore, who may have been innocently browsing the internet early in the morning, coming across the video and not learning about her death until that moment.

I cringe when people post open-casket funeral pictures to social media, but everyone grieves differently so I just quickly keep scrolling. But I just don’t see any reason in the world someone should be as thoughtless and attention hungry to upload a video of someone actually dying before the majority of the kin can even be notified by the morgue. The uploader of this video, Mikaylah Howard, has been rightfully taking a ton of heat on her page for uploading the video — and the halfhearted apology that came hours after (even though at the time of the posting she still had not removed the clip)

mikaylah howard video


I’m not here to pile on her too much, because 400 other people also shared this moment of extreme tragedy. The lack of sympathy or empathy that would allow these moments to be so openly shared in the immediate moments after is was troubles me the most — I’m sure if some of these people involved in spreading this type of media would take a few moments to visualize one of their loved ones in place of the victim —- they would not hit that share button.